Thank you for trusting us with your new branding, We’re so excited to get started with you! Below is a questionnaire that will help us get to know you and your business better so that when we have our first branding consultation call we can really dig in and make the most of our time together.

After you have filled out the questionnaire, be sure to book your Branding Consultation if you haven’t already done so. Or, give us a call at: 705-340-9203.

Branding Questionnaire

Fill out the form below to the best of your ability, leave blank what you can’t find words for. And, remember, there are no right or wrong answers.

Name

First Name

Last Name

Phone

(###)

###

####

Website

http://

Describe yourself, what type of person are you?

How did your business begin?

What is your vision, mission and purpose for your business?

What products or services does your business offer?

What is it that you love most about your business?

What are the trends and changes happening right now in your industry?

Who is your ideal customer?

ie: What is their income, where do they live/work, what is their age, what do they like, etc. Be specific and list everything that comes to mind.

What challenges or pain points do you solve for your customer?

How do you make your customers feel?

What is your business personality?

If your business was your favourite sister and you were trying to hook her up with a really nice guy you know, how would you describe her? (ie. she's fun, outgoing, friendly, smart, etc...)

If your brand could be endorsed by a celebrity, who would it be and why?

Who are your competitors, what makes you unique?

What existing brands do you admire and why?

What words or terminology do your customers use to describe your products or service?

What colour(s) do you feel best represent your product/business, are there colours that do not?

Common Colour associations include: Blue: Integrity, Trust, Tranquility, Loyalty, Intelligence Green: Money, Growth, Freshness, Environmental-Friendliness Yellow: Happiness, Originality, Energy Purple: Royalty, Spirituality, Luxury Pink: Femininity, Compassion, Playfulness Red: Power, Strength, Passion Orange: Courage, Originality, Success White: Cleanliness, Purity, Freshness Black: Elegance, Drama, Strength

What are the most important applications for your logo? (ie. Business Card, Website, Signage, Social Media, Promo material, etc.)

Do you have a tag line that you would like included in the logo design?

Do you have any design ideas in mind? Include your ideas, descriptions, etc., here

If you would like to provide attachments please email to: lana@bigworldcreative.ca with subject line "Branding Questionnaire"

Will you be needing other marketing materials outside the scope of the branding project?

Check all that apply

Brochure

Postcard

Rackcard

Flyer

Signage

Letterhead

Envelopes

Promotional/Apparel

Other